This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality.

700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets.


Flat Foot Technology - Flat Foot Technology has been awarded not one, but two patents. Yeah, kind of a big deal. You really need to ride an Electra to feel it, but the overall benefit is comfort and control. It provides an upright, relaxed seating position with proper leg extension that allows you to plant your feet flat on the ground whenever you want or need to.

Derailleur Gear System - Derailleur or "D" refers to an external shifting mechanism. It consists of a chain, multiple precision sprockets and a derailleur to "derail" the chain from one sprocket to another. It allows for quick transitions and more gearing options. Just remember to pedal while shifting and you're good to go!


It's right for you if...
You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.

The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.

The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.


Frameset Frame Electra Urban 6061-T6 Alloy
Fork High Tensile Steel Uni-Crown
Wheels Front Hub Alloy, 32H, nutted
Rear Hub Alloy, 32H, nutted
Rims Alloy double-wall w/machined sidewalls, 32h
Tyres Mixed tread 700x35C
Drivetrain Shifters Shimano Revo 7 speed twist
Rear Derailleur Shimano Acera
Crank Forged alloy 170mm, alloy 46T chainring & guard
Bottom Bracket Sealed Cartridge
Cassette Shimano 7 speed 14-34T
Chain KMC Z51 nickel plated
Pedals Alloy w/non-slip tread
Components Saddle Retro leatherette, dual spring
Seatpost Alloy micro-adjust 27.2x300mm
Handlebar Electra custom bend alloy low-rise
Grips Hand-stitched leatherette
Stem Alloy, 25.4 quill
Head Set 1" steel threaded
Brake Set Alloy dual-pivot brakes w/adjustable-reach alloy 4-finger levers
Accessories Extras Ring lock mounts, dual water bottle/accessory mounts, stainless steel and anti-rust hardware
Weight 13.61 kg / 30 lbs

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