Born from an audacious dream, ROTOR is all about finding another way of doing things. From that first moment, ROTOR set out to solve some of cycling’s biggest problems - like eliminating dead spots in the pedal stroke.

A team of inventors, manufacturers and cyclists, ROTOR have a full lineup of cranks, chainrings, bottom brackets and power meters for road, cross, gravel, Tri/TT and mountain biking.When it comes to performance drivetrain development, ROTOR is your choice.